Skip to Content

Search for

DEMA 2010


Submitted by admin on 2010-11-08

Rating: 12345   Go Login to rate this article.   Vote: 1 | Comments: 0 | Views: 1620


The world's largest annual scuba diving show is almost upon us once again, this time DEMA will be taking place in Las Vegas, Nevada. This year, as with previous years looks to be packed with quality seminars and exhibitions, boasting over 500 exhibition tables.

The DEMA shows are aimed at those involved in the scuba diving trade industry and who's floors remain closed to the general public and every day consumers.



Scuba Diving Article -



For those whom are unaware of DEMA, here's a bit of information regarding the Diving Equipment and Marketing Association:

Mission Statement: To promote sustainable growth in safe recreational diving and snorkeling while protecting the underwater environment.

Purpose: DEMA exists to serve its members by identifying key issues that affect the growth and success of the scuba and snorkeling industry. It is the united voice that speaks on behalf of the sport and its operational function is to create focused programs that positively affect the industry.

Promise: DEMA fosters the highest levels of cooperation and professional standards among all the constituent groups who make up the scuba diving industry. DEMA delivers membership value by promoting an ongoing, powerful, consumer-focused image of scuba diving and providing information and tools that assist its members’ focus on reaching, communicating to and affecting the consumer.

Goals:

1. To produce an annual trade event for the industry which services the needs of its stakeholders and produces a successful financial outcome for the association.

2. To engage in marketing programs which promote the industry, create new customers, drive business into retail stores and resorts and promote diver retention.

3. To reserve funds annually to be dedicated to potential legislation which could adversely affect the industry.

    4. To engage in marketing research programs which will:
  • Define the universe of divers
  • Determine the rate of erosion amongst existing divers
  • Determine the number of entry level certifications which take place in the United States and Caribbean each year
  • Provide retail audit information that is made self-liquidating through annual subscriptions.

5. To conserve and protect natural aquatic resources.



2010 DEMA Schedule

    Tuesday, November 16
  • 8:00 AM – 5:00 PM Registration
  • 8:00 AM – 5:00 PM Pre-Show Workshop: Public Safety Diver Workshop
  • 9:00 AM – 6:00 PM Exhibitor Sponsored Seminars
    Wednesday, November 17
  • 7:30 AM – 10:30 AM Shuttle Bus Runs (Full Service)
  • 10:30 AM – 4:30 PM Shuttle Bus Runs (Limited Service)
  • 7:30 AM – 6:00 PM Registration
  • 8:00 AM – 6:00 PM Exhibitor Sponsored Seminars
  • 10:00 AM – 6:00 PM Exhibit Hall Open
  • 11:00 AM – 4:45 PM DEMA Sponsored Seminars
  • 4:30 PM – 7:00 PM Shuttle Bus Runs (Full Service)
    Thursday, November 18
  • 7:30 AM – 10:30 AM Shuttle Bus Runs (Full Service)
  • 10:30 AM – 4:30 PM Shuttle Bus Runs (Limited Service)
  • 8:00 AM – 6:00 PM Registration
  • 8:30 AM – 9:45 AM DEMA Member Update
  • 8:00 AM – 6:00 PM Exhibitor Sponsored Seminars
  • 10:00 AM – 4:45 PM DEMA Sponsored Seminars
  • 10:00 AM – 6:00 PM Exhibit Hall Open
  • 4:30 PM – 7:00 PM Shuttle Bus Runs (Full Service)
    Friday, November 19
  • 7:30 – 10:30 AM Shuttle Bus Runs (Full Service)
  • 10:30 AM – 4:30 PM Shuttle Bus Runs (Limited Service)
  • 8:00 AM – 6:00 PM Registration
  • 8:30 AM – 9:45 AM Espresso Education Session
  • 8:00 AM – 6:00 PM Exhibitor Sponsored Seminars
  • 10:00 AM – 4:45 PM DEMA Sponsored Seminars
  • 10:00 AM – 6:00 PM Exhibit Hall Open
  • 4:30 PM – 7:00 PM Shuttle Bus Runs (Full Service)
  • 7:30 PM – Midnight DEMA Awards Party, Las Vegas Hilton
    Saturday, November 20
  • 7:30 AM – 10:30 AM Shuttle Bus Runs (Full Service)
  • 10:30 AM – 3:30 PM Shuttle Bus Runs (Limited Service)
  • 8:00 AM – 5:00 PM Registration
  • 8:30 AM – 9:30 AM Espresso Education Session
  • 8:00 AM – 5:00 PM Exhibitor Sponsored Seminars
  • 10:00 AM – 5:00 PM Exhibit Hall Open
  • 12:30 AM – 1:30 PM Special Session
  • 3:30 PM – 6:00 PM Shuttle Bus Runs (Full Service)



    DEMA Show is limited to trade professionals only. Credentials are required for registration and will be verified. Neither the show floor nor seminars are open to consumers.
  • Diving Retailers and Staff
  • Other Ocean Sports and Related Retailers
  • Equipment Repair Technicians and Shop Owners
  • Boat/Live Aboard Operators
  • Commercial Divers
  • Safety/Search and Rescue Divers
  • Dive Resort Operators
  • Divemasters, Instructors and Assistant Instructors
  • Dive Training and Certification Agencies
  • Dive-Related Environmental Organizations
  • Dive-Related Professional Photographers and Videographers
  • Government and Military Divers
  • Educational/Institutional Organizations
  • Distributors and Exporters
  • Manufacturer Representatives
  • Travel Agent/Retailers
  • Travel Wholesalers
  • Travel Association Professionals
  • Cruise Ship Lines, Operators and Professionals



Click Here To View DEMA 2010 Floorplan


Tags:

Delicious  Digg  Reddit  Facebook  StumbleUpon  Technorati

Add a Comment